Strides

BRANDING | ILLUSTRATION

Strides is an online shoe retaier that sells pairs as well as individual shoes to normalize leg loss and amputee’s experiences. Currently, there are about 2 million people in the USA who live with limb loss, and who are currently not represented in mainstream apparel. Many amputees may have to buy products they will never use, or have issues finding shoes that fit well over their prothetics. Strides strides to create a worrld where no one has to choose accessibility accessibility over style.

Initial stages and research done with Mikaela Johnson and Kaho Furukawa. Copy and logo by Mikaela Johnson :-)